ABOUT CARRIE
Carrie Dorr is a movement systems designer and the creator of multiple fitness and wellbeing concepts, including Pure Barre and O44.
Her career began in movement—as a professional dancer and choreographer, performing in and choreographing large-scale productions including the Super Bowl, the Olympics, and national events. During this time, she completed both her business and law degrees while teaching fitness, developing an early understanding of performance, discipline, and structure.
In 2001, before boutique fitness became mainstream, she opened her first studio in a 600-square-foot basement space. That concept became Pure Barre, which she grew into one of the most recognized barre brands in the country, expanding to over 100 locations during her leadership.
She has since gone on to create additional movement and wellness concepts, including O44, continuing her work in developing programming rooted in sequencing, rhythm, and flow.
Carrie holds a business degree from Michigan State University and a law degree from Wayne State University. Her background in business, law, and movement shapes how she builds systems that are both creative and structured.
She speaks on entrepreneurship and brand building and serves as an advisor and board member to companies in the health and wellness space. She has also founded multiple nonprofit initiatives focused on expanding access to health and wellbeing.
Today, her work focuses on creating simple, effective systems for health and movement—expressed through Unhyped Health, Movement Lab, and Well Day Foundation.
Carrie lives in Marin County, California with her husband, their three children, and spirited labrador. She prefers being outside, on a trail, and is continually learning, refining, and creating.
WHAT I DO
My work lives across three areas:
UNHYPED HEALTH
Simple, practical health education designed for everyday life.
MOVEMENT LAB
In-person movement experiences rooted in rhythm, sequencing, and flow.
WELL DAY FOUNDATION
Expanding access to health education and restorative experiences.
HOW IT CONNECTS
Everything I create follows the same path: Learn → Distill → Create → Experience → Give Back
SELECTED WORK
Creator + Former CEO, Pure Barre
Creator + Former CEO, O44
Creator + CEO, Unhyped Health
Creator + CEO, Movement Lab
Creator + President, Well Day Foundation
Creator + Former President, Soul Day Foundation
Advisor and Board Member (health + wellness brands)
Speaker (entrepreneurship, brand building, wellness)
JOIN THE LIST
Occasional updates on my work across health, movement, and community. Sign Up
CONTACT
For inquiries, speaking, or partnerships- hicarrie@carriedorr.com